The Climate Divide: How Facebook’s Algorithm Amplifies Climate Disinformation
Summary
The report finds that Facebook's algorithm amplifies climate scepticism by recommending pages containing disinformation to users who engage with climate-sceptic content, contradicting the company's public commitments.
Key insights
- A simulation of climate-sceptic user experiences revealed that Facebook's algorithm frequently recommended content containing climate disinformation, including claims that the climate crisis is a hoax, temperatures follow natural cycles, and warming models are inaccurate.
- Out of 18 pages recommended during the simulation, 17 contained climate disinformation, and two-thirds of those pages were exclusively dedicated to such disinformation.
Cite the original document
- APA
- Climate Action Against Disinformation (2022). The Climate Divide: How Facebook’s Algorithm Amplifies Climate Disinformation. https://caad.info/analysis/reports/the-climate-divide-how-facebooks-algorithm-amplifies-climate-disinformation-2/
- Chicago
- Climate Action Against Disinformation. The Climate Divide: How Facebook’s Algorithm Amplifies Climate Disinformation. 2022. https://caad.info/analysis/reports/the-climate-divide-how-facebooks-algorithm-amplifies-climate-disinformation-2/.
- Wikipedia
- {{cite report |author=Climate Action Against Disinformation |title=The Climate Divide: How Facebook’s Algorithm Amplifies Climate Disinformation |date=28 March 2022 |url=https://caad.info/analysis/reports/the-climate-divide-how-facebooks-algorithm-amplifies-climate-disinformation-2/ |access-date=23 October 2026 |via=Climate Insights Directory}}
- BibTeX
- @techreport{climateactionagainstdisinformation2022climate, author = {{Climate Action Against Disinformation}}, title = {{The Climate Divide: How Facebook’s Algorithm Amplifies Climate Disinformation}}, institution = {Climate Action Against Disinformation}, year = {2022}, month = mar, url = {https://caad.info/analysis/reports/the-climate-divide-how-facebooks-algorithm-amplifies-climate-disinformation-2/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }
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