Strategic guide: can ChatGPT help us improve climate comms?

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The document introduces ChatGPT as a tool for climate communications, detailing its application in analyzing web-based media sources and using personas based on the British press to understand bias.

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  • ACT has experimented with ChatGPT to analyze sources, identify misinformation narratives, and create digital embodiments of specific individuals.
  • The guide demonstrates the use of personas derived exclusively from the most circulated British press to understand media bias regarding climate change.

Cite the original document

APA
Shervell, J. (2023). Strategic guide: can ChatGPT help us improve climate comms? ACT Climate Labs. https://www.actclimatelabs.org/can-chatgpt-improve-climate-communications/
Chicago
Shervell, Joe. Strategic guide: can ChatGPT help us improve climate comms? ACT Climate Labs, 2023. https://www.actclimatelabs.org/can-chatgpt-improve-climate-communications/.
Wikipedia
{{cite report |last1=Shervell |first1=Joe |title=Strategic guide: can ChatGPT help us improve climate comms? |publisher=ACT Climate Labs |date=20 April 2023 |url=https://www.actclimatelabs.org/can-chatgpt-improve-climate-communications/ |access-date=23 October 2026 |via=Climate Insights Directory}}
BibTeX
@techreport{shervell2023strategic, author = {Shervell, Joe}, title = {{Strategic guide: can ChatGPT help us improve climate comms?}}, institution = {ACT Climate Labs}, year = {2023}, month = apr, url = {https://www.actclimatelabs.org/can-chatgpt-improve-climate-communications/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }

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