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This report presents the findings of a household survey of 1,000 consumers in Rajasthan, India, examining public attitudes toward electricity tariff reform. It highlights a significant lack of awareness regarding electricity subsidies, strong public opposition to price increases due to the high share of electricity in household budgets, and a limited but existing willingness to pay more for improved power reliability. The report suggests that reform should be gradual, demographically targeted (particularly in urban areas like Jaipur), and accompanied by mitigation measures and improved service quality.