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Summary and key findings insummary:"conflict of interest"
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  • The M-Akiba bond, designed to broaden the investor base in Kenya via mobile money, saw high registration (303,534 people) but low conversion, raising only KSh 247 million against a KSh 1 billion target. While the product was well-received and reached new investors, uptake was hindered by poor timing coinciding with national elections, a confusing two-step purchase process, lack of follow-up reminders, and inadequate customer support. Most investors were formally employed, university-educated, and urban-based, primarily from Nairobi.

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    FSD Africa

    Document type: Report

    Regions: Kenya
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