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The author argues that the disproportionate fame of Greta Thunberg, the "Greta effect", is a symptom of a system that privileges white activists from the Global North while marginalising activists of colour. This bias extends from media coverage—where people of colour are often stereotyped as victims or erased entirely—to environmental policymaking, where the exclusion of marginalised voices leads to projects that harm indigenous and minority communities. The document advocates for an intersectional approach to climate action to address these power imbalances and ensure that those most affected by climate change can own their narratives and influence policy.