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The SEI Initiative on Behaviour and Choice focuses on understanding why technical solutions in developing countries often fail due to a lack of user adoption. By collaborating with experts in behavioural economics and design research, the initiative seeks to create a framework that accounts for individual, relational, and structural drivers of behaviour. Initial empirical work focuses on the adoption of advanced biomass-pellet cookstoves in Kenya, specifically in Kiambu and Nakuru, to address high mortality rates from household air pollution. The initiative intends to produce a set of tools to help public and private sector actors design policies and products that better respond to user perspectives.