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Effects of Health Marketing Interventions on Cookstove Purchasing, Health Awareness and Willingness to Pay
The study tested three behavioral interventions to increase the adoption of improved cookstoves in Kenya. While initial results showed improvements in health awareness, these findings lost statistical significance when controlling for village fixed effects and baseline imbalances. No significant increase in cookstove purchases was observed, with cost and lack of financing identified as primary barriers.
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Document type: Report
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