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A Rose By Any Other Name? What Members of the General Public Prefer to Call “Climate Change”
The study examines how different terms for anthropogenic greenhouse gas increases are perceived by the public. It finds that while 'I have no preference' was the most common response, preferences are strongly predicted by political affiliation, audience segment status, and certainty of belief. Specifically, 'global warming' is identified as a more polarizing term, preferred by those already concerned and least preferred by those who do not believe climate change is occurring.
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Document type: Research paper
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