Search Climate Insights Directory

The report finds that synthetic fibers make up 69% of all materials in the textile industry, with production requiring more oil than Spain's annual consumption. An analysis of 46 brands reveals a systemic lack of transparency and a reliance on 'downcycling' PET bottles into clothing rather than implementing fiber-to-fiber recycling. A study of 4,028 products from 12 online stores showed that 67% contained synthetics, and 59% of products with sustainability claims violated UK Competition and Markets Authority (CMA) guidelines. The document concludes that voluntary commitments are insufficient and calls for EU legislation on extended producer responsibility and green claims to break the industry's addiction to fossil fuels.

The report finds that the fashion industry is heavily reliant on synthetic fibres, which account for 69% of all textile materials and are projected to reach nearly 75% by 2030. Analysis of 46 brands reveals a significant lack of transparency and widespread greenwashing, with many companies using recycled PET bottles as a 'false solution' rather than pursuing true fibre-to-fibre circularity. A study of 4,028 products from 12 major retailers showed that 67% contained synthetic fibres, and 59% of products with eco-claims violated UK Competition Markets Authority guidelines. The report argues that voluntary commitments are insufficient and calls for EU legislation on extended producer responsibility and mandatory rules against misleading environmental claims.