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The authors argue that while the Green finance policy plan was technically sound and based on party consensus, its overly technocratic communication and focus on numbers over vision led to electoral losses. They contend that the party failed to link tax proposals to a broader Green economic vision, such as the Green New Deal, and failed to motivate key social groups or counter negative campaigning from opponents. The text concludes that future campaigns must prioritize a positive, value-driven narrative and clearly articulate the macroeconomic benefits of green investments to avoid being perceived as mere 'number-crunchers'.