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Red lines for climate-related advertising
The letter, sent by ClientEarth, Fossielvrij NL, and Reclame Fossielvrij to airlines at Amsterdam Schiphol, details the legal boundaries for climate-related advertising following a court ruling that KLM's claims about 'sustainable' flying and CO2 compensation were misleading. It argues that aviation growth is incompatible with the Paris Agreement and warns that the industry's 'licence to grow' communication strategy likely violates the EU Unfair Commercial Practices Directive (UCPD).
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Document type: Statement
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