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The report identifies six audience segments in the US—the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive—and tracks their evolution from 2008 to 2012. It finds that 70% of the public (Alarmed, Concerned, and Cautious) believe global warming is a real threat. While there is broad support for increasing renewable energy and eliminating fossil fuel subsidies, perceptions of political influence are skewed, with most segments believing campaign contributors and fossil fuel companies have the most power over elected officials.