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Effectiveness of monetary information in promoting the purchase of energy-efficient appliances: evidence from a field experiment at a major retailer in Spain
The study examined the impact of monetary information—delivered via sales staff and supplementary labels—on the purchase of washing-machines, fridges, dishwashers, and tumble-driers. Results indicate that while monetary information can increase the probability of buying A++ appliances, it often fails to nudge consumers toward the highest efficiency (A+++) models, likely due to price premiums. Additionally, the study identifies a 'memory effect' where previous regional rebate programmes continued to positively influence the purchase of A+++ appliances after the programmes had ended.
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Document type: Research paper