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DateDocumentOrganization and type
Soldes 2024 : des pistes pour un traitement médiatique à la hauteur des enjeux
The document argues that traditional sales periods promote unsustainable overconsumption in the textile industry, which accounts for 4-8% of global greenhouse gas emissions. It critiques current media coverage for focusing on 'good deals' and the economic plight of merchants while omitting the environmental costs of production, the prevalence of 'dark patterns' in marketing, and the reality of greenwashing. The text emphasizes that technical innovations in recycling cannot replace the need for sobriety and a reduction in production volumes to meet Paris Agreement goals.
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Document type: Fact sheet
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