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The document describes a scenario where MultiPaint, Inc. (MPI), a company marketing itself as "environmentally friendly," discovers significant toxic contamination at its idle downtown paint plant. The case explores five strategic options for the site: self-cleanup and sale, contracting a third-party cleanup, selling the land "as is" at a discount, donating the land to the city, or re-opening the site to produce lead-based paint for an international contract. It further examines the internal conflicts arising from a previous $100,000 EPA fine for RCRA violations in the Stain Division and the external pressures from banks, auditors, and the press following news leaks about the pollution in Puget Sound.