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The Changing Markets Foundation analyzed 84 samples of Unilever's Maizena products in Mexico, finding that the company's claims of regional fortification are not reflected in its products. While Unilever asserts that its cornstarch products in Latin America are fortified, the 'Maizena Natural' product in Mexico contains no micronutrients. Furthermore, laboratory tests of 'Maizena Sabores' (flavored mixes) revealed that levels of iron and zinc were consistently lower than those declared on the packaging, suggesting a gap between the company's global nutrition pledges and its commercial practices.

The report finds a widespread failure in the Mexican flour industry to adhere to mandatory fortification laws, with only 7% of tested pre-packaged flours meeting both nutrient level and iron-compound requirements. Maize flour, which holds 72% of the cereal market share, is particularly critical as no tested brands were adequately fortified. The study highlights that even government-distributed flours for vulnerable populations, such as those from Diconsa and DIF Chiapas, fail to meet legal standards. The authors argue that the industry's negligence exacerbates 'hidden hunger' and anemia, and they call for the Mexican government to implement stricter monitoring and sanctions.