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A consortium of social justice and consumer organisations has written to several major institutional investors, including BlackRock, Aviva Investors, and Norges Bank Investment Management, to raise concerns about Kellogg's business practices in Mexico. The authors allege that since 2013, Kellogg's has reduced or removed two-thirds of essential micronutrients from its most popular cereal brands in Mexico to save costs. According to the consortium's analysis, Kellogg's saved an estimated 85 million USD over five years, while the minimum cumulative social cost to Mexico for the reduction of iron, calcium, and folic acid was 250 million USD. The letters argue that this practice contradicts Kellogg's public commitments to tackle food security and undernutrition, and poses a reputational and financial risk to investors who adhere to sustainable investment and ESG principles.