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WWF urges the seafood industry to transition toward a circular economy to achieve a vision of 'No Plastic in Nature by 2030'. The document highlights the severe impact of ghost gear—which accounts for approximately 20% of ocean plastic leakage—and provides a set of recommendations for industry actors, including the elimination of expanded polystyrene coolers and the adoption of reuse systems. It encourages stakeholders to join initiatives such as the Global Ghost Gear Initiative and the U.S. Plastics Pact to address both land-based and ocean-based plastic waste.

The document highlights the tourism industry's significant role in plastic pollution, noting that 80% of tourism occurs in coastal areas and peak seasons can increase marine litter by 40%. It urges businesses and governments to adopt circular economy principles, support recycling infrastructure, and join global initiatives such as the Global Tourism Plastics Initiative and the U.S. Plastics Pact to eliminate plastic leakage into the environment.