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Who is most likely to talk about climate change?
The analysis finds that a majority of Americans rarely or never discuss global warming, with the highest rates of conversation occurring among Democrats, educated urban residents, Gen Z and Millennials, and Hispanic/Latino Americans. The study highlights a strong correlation between talking about climate change and being in the 'Alarmed' category of the Global Warming’s Six Americas framework, as well as the influence of supportive social norms and frequent exposure to climate discussions in social circles and the media.
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Document type: Research paper
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