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The report finds that while 92% of surveyed business leaders view reducing carbon emissions as an urgent priority, many struggle with the 'how' of decarbonization due to budget and technological constraints. Businesses increasingly view the voluntary carbon market (VCM) as a critical tool for immediate action, though concerns over greenwashing and market transparency persist. While science-based targets are widely supported, there is a significant demand for clearer, more realistic guidance to help organizations meet their 2030 and 2050 goals.