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The AI Climate Hoax: Behind the Curtain of How Big Tech Greenwashes Impacts
The report argues that the AI industry uses a 'bait-and-switch' greenwashing tactic, where the proven climate benefits of 'traditional' AI (such as predictive models) are used to justify the massive energy and water consumption of 'consumer generative AI' (such as ChatGPT). An analysis of 154 climate benefit claims found that 97% related to traditional AI, while only 3% related to consumer generative AI, with no evidence found that the latter leads to substantial emissions reductions. Furthermore, the report finds that evidence for these benefits is generally weak, with 36% of claims citing no evidence and only 26% citing published academic research. This narrative masks the immediate climate impacts of data centre expansion, which the report states is boosting demand for fossil fuels and risking the ability of regions like Ireland and Australia to meet carbon targets.
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Document type: Report