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The research examines renewable energy (RE) procurement among 101 corporate and 185 SME consumers across five Indian states. It finds a dominant preference for on-site solutions, with large corporations favoring open access off-site projects due to higher capital and energy needs. Green Tariffs (GTs) face low awareness—up to 82% of corporate consumers and 94% of SMEs are unaware of them—and poor acceptability, as 62% of corporate and 55% of SME consumers are unwilling to pay a premium for GTs. The paper recommends that state energy departments restructure GT models with lower premiums and fiscal incentives, while utilities should act as information disseminators to prevent C&I consumers from migrating from the grid.