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intitle:
The document title intitle:"climate education"
ispublisher:
The publishing organization ispublisher:CAPE
insummary:
Summary and key findings insummary:"conflict of interest"
hasconcept:
Climate tags, frame/perspective and analysis type hasconcept:"Climate Justice"
geography:
Regions the document covers or discusses geography:Canada
doctype:
Document type doctype:report
lang:
Document language, as an ISO code lang:fr
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One record, by its directory id cidid:iisd-000297
Analysis TypeConsumer segmentation
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  • The research identifies three consumer segments: Rejectors (50%), Ban Influenced Citizens (31%), and Diehard Buyers (19%). While the 2016 ban significantly reduced future purchase intentions from 43% to 18% among the total sample, Diehard Buyers remain persistent, driven by social status and traditional beliefs. The study found that ivory trade is shifting from Layer 1 to Layer 3 cities and that Millennials are a key growth driver, purchasing ivory more frequently online. The most effective deterrent messages are those focusing on endangered elephants and strict legal penalties.

    AI-generated

    This summary is written by a language model reading the source document. It is not the publisher's words and is not a substitute for the original.

    Themes: biodiversity conservation
    WWF International

    Document type: Report

    Regions: People's Republic of China
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