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Reviewing Britain’s seven segments
The document reviews eleven research projects to identify which climate engagement frames resonate with seven British public segments. It finds that nature and health-related frames are generally stable and effective, while economic and political messaging requires careful tailoring to avoid alienating lower-income or conservative-leaning groups. The review emphasizes the need for positive framing and the recognition of differing capacities for individual action amidst cost-of-living crises.
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Document type: Executive summary
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