Search Climate Insights Directory

The report provides a detailed appendix of advertising campaigns from four major oil companies—BP, Chevron, ExxonMobil, and Shell—from 2000 to 2025. It identifies the agencies and professionals involved and describes the strategic goals of these campaigns, which often focused on rebranding the companies as environmentally responsible, promoting natural gas as a 'bridge' fuel, and shifting focus toward individual carbon footprints and low-carbon technologies like algae biofuels and carbon capture.