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DateDocumentOrganization and type
To retain or rename: a report on changing the name of the World Association for Christian Communication (WACC)
The report argues that WACC's current name and brand are outdated and hinder its ability to attract funding and partners in a competitive communication justice landscape. It recommends a full rebrand and the adoption of a new name—either 'Centre for Communication Justice' or 'Alliance for Communication Justice'—to unify its fragmented digital presence and clarify its mission.
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Document type: Executive summary
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