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The report examines Odysee, a video-hosting platform built on the LBRY protocol, as a case study for how blockchain technology enables the monetisation of far-right and conspiracy-related content. It identifies specific 'incentivised' affordances—such as LBRY Credits (LBC), rewards for activity, and tipping—that attract actors who have been demonetised on mainstream platforms. Through qualitative and financial analysis, the study finds that while the platform is not exclusively far-right, it serves as a 'safe haven' where established extreme-right figures can maintain their reach and generate income, though earnings are highly volatile due to the fluctuating price of LBC. The report argues that Odysee's claim of being 'censorship-resistant' is a fallacy, as the operators use geoblocking and delisting to manage content, and suggests that regulatory frameworks like the EU Digital Services Act should account for the specific risks of 'incentivised' business models and gamification.

The report analyzes the Odysee platform as a case study in how blockchain-based 'incentivised' social media allows right-wing extremists to bypass traditional demonetization and generate income. Through content and financial analysis, the authors find that while the platform is not exclusively right-wing, its libertarian architecture and LBRY Credits (LBC) provide financial incentives and a 'censorship-resistant' haven. Findings show that established scene figures benefit most, with some accounts earning significant sums, though total earnings are highly volatile due to LBC price fluctuations. The report argues that 'decentralized' marketing often masks the platform's ability to perform central moderation like geoblocking and delisting, and recommends that regulators include these monetization affordances in action plans against right-wing extremism.