Leveraging private sector action to deliver scalable, durable global oceans solutions

WWF describes an integrated approach to ocean conservation that combines nature-positive business practices with blue finance to shift capital away from harmful activities and toward sustainable marine investments. The strategy targets the seafood, marine renewables, coastal development, and shipping sectors to reduce their environmental footprints and implement green and blue infrastructure solutions. This effort is part of a broader goal to halt and reverse nature loss by 2030, supporting the resilience of marine ecosystems and the global blue economy.

• The global economic value of marine and coastal resources and industries is estimated at $3 trillion annually, representing approximately 5 percent of global Gross Domestic Product (GDP).
• WWF defines 'nature-positive' as the goal of halting and reversing nature loss from 2020 levels by 2030, focusing on increasing the health, abundance, diversity, and resilience of species and ecosystems.
• WWF's nature-positive business initiatives specifically target the shipping, coastal development, marine renewables, and seafood sectors to improve their social and environmental footprints and promote blue and green infrastructure.
• The blue finance strategy aims to redirect financial flows and shift capital away from harmful activities in blue economy sectors toward sustainable pathways that enhance economic, social, and environmental resilience.

APA

WWF International (2022). Leveraging private sector action to deliver scalable, durable global oceans solutions. https://www.worldwildlife.org/documents/651/8bjcic5ref_Ocean_Markets_Finance.pdf

Chicago

WWF International. Leveraging private sector action to deliver scalable, durable global oceans solutions. 2022. https://www.worldwildlife.org/documents/651/8bjcic5ref_Ocean_Markets_Finance.pdf.

Wikipedia

{{cite report |author=WWF International |title=Leveraging private sector action to deliver scalable, durable global oceans solutions |date=2022 |url=https://www.worldwildlife.org/documents/651/8bjcic5ref_Ocean_Markets_Finance.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{wwfinternational2022leveraging, author = {{WWF International}}, title = {{Leveraging private sector action to deliver scalable, durable global oceans solutions}}, institution = {WWF International}, year = {2022}, url = {https://www.worldwildlife.org/documents/651/8bjcic5ref_Ocean_Markets_Finance.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }