Summary

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The Sustainable Ranching Initiative (SRI) works to conserve the Northern Great Plains by supporting sustainable land management practices among cattle ranchers. Since 2014, the SRI has provided over $180,000 in support to ranching communities, impacting over one million acres and reaching over 1,200 participants through educational events. The initiative also focuses on market-driven sustainability through the US Roundtable for Sustainable Beef (USRSB), aiming to create transparent supply chains and reward sustainable production. Conservation efforts are supported by bird surveys on over 60 ranches, protecting more than 600,000 acres of grassland that maintain water quality and biodiversity.

Key insights

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  • The Northern Great Plains region is experiencing significant habitat loss due to conversion to annual row crops, with more than 500,000 acres converted in 2017 alone. The document states that this region is "losing more intact habitat each year in relation to its size than the rainforests in the Brazilian Amazon."
  • WWF's community resilience efforts since 2014 have provided more than $180,000 in targeted support to ranching communities, impacting over one million acres and reaching more than 1,200 participants via educational event sponsorships.
  • Bird surveys conducted on over 60 ranches since 2015 have identified more than 600,000 acres of grassland that support grassland birds and protect waterways by limiting the runoff of phosphorus, nitrogen, and sediment.
  • WWF is a founding member of the US Roundtable for Sustainable Beef (USRSB), which aims to improve the environmental, social, and economic sustainability of beef. The USRSB members represent 80% of beef processed, 30% of the cattle herd, and 28% of U.S. consumers.

Cite the original document

APA
WWF International (2018). SRI: 2018 IMPACT REPORT. https://www.worldwildlife.org/documents/747/5xcvbefndl_WWF_2018_SRI_Impact_Booklet_lowres_final_09282018.pdf
Chicago
WWF International. SRI: 2018 IMPACT REPORT. 2018. https://www.worldwildlife.org/documents/747/5xcvbefndl_WWF_2018_SRI_Impact_Booklet_lowres_final_09282018.pdf.
Wikipedia
{{cite report |author=WWF International |title=SRI: 2018 IMPACT REPORT |date=2018 |url=https://www.worldwildlife.org/documents/747/5xcvbefndl_WWF_2018_SRI_Impact_Booklet_lowres_final_09282018.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}
BibTeX
@techreport{wwfinternational2018sri, author = {{WWF International}}, title = {{SRI: 2018 IMPACT REPORT}}, institution = {WWF International}, year = {2018}, url = {https://www.worldwildlife.org/documents/747/5xcvbefndl_WWF_2018_SRI_Impact_Booklet_lowres_final_09282018.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }

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