Transparent 2024

The Transparent 2024 report by WWF International reviews five years of progress among ReSource: Plastic members. Key findings show a collective reduction of 221,000 metric tons of virgin fossil-based plastic relative to baseline years and an increase in recycled content to 14.5% of the aggregate portfolio by 2023. However, the report notes that progress is incremental, with reusable packaging accounting for only 0.8% of the portfolio. Waste management modeling estimates that 16% of the members' plastic footprint is mismanaged globally, with China and India identified as the countries with the highest total tonnage of mismanaged waste. The report concludes that voluntary corporate action is insufficient and advocates for a legally binding global treaty on plastic pollution to mandate standards and drive systemic change.

• ReSource Members collectively reduced their use of virgin fossil-based plastic by 221,000 metric tons relative to their baseline years. As of 2023, four out of the eight members included in the report decreased their total plastic use compared to their baseline.
• The share of recycled content in the aggregate portfolio increased from 7.9% in 2020 to 14.5% in 2023. In contrast, responsibly sourced biobased content remained minimal, comprising only 0.1% of the overall plastic footprint in 2023.
• Problematic plastics—defined as polystyrene (PS), polyvinyl chloride (PVC), and small plastics—decreased by 11.0% between 2020 and 2023, representing only 0.7% of the aggregate portfolio by 2023.
• Global waste management estimates for ReSource Members in 2023 indicate that 37% of the plastic footprint was recycled, 39% landfilled, 8% incinerated, and 16% mismanaged.
• China and India are the top two countries for total mismanaged waste for ReSource Members. China's mismanaged waste decreased from 232,000 metric tons in 2022 to 156,000 metric tons in 2023, while India reported 138,000 metric tons.
• Progress in scaling reuse remains very low, with reusable packaging accounting for only 0.8% of the aggregate portfolio in 2023. The report identifies infrastructure, high upfront costs, and consumer participation as primary barriers.
• The report argues that voluntary corporate efforts are insufficient to solve the plastic pollution crisis and calls for a legally binding international treaty to create consistent global standards and mandates.

APA

WWF International (2025). Transparent 2024. https://www.worldwildlife.org/documents/311/4x703tqgx_WWF_Transparent_2024.pdf

Chicago

WWF International. Transparent 2024. 2025. https://www.worldwildlife.org/documents/311/4x703tqgx_WWF_Transparent_2024.pdf.

Wikipedia

{{cite report |author=WWF International |title=Transparent 2024 |date=January 2025 |url=https://www.worldwildlife.org/documents/311/4x703tqgx_WWF_Transparent_2024.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{wwfinternational2025transparent, author = {{WWF International}}, title = {{Transparent 2024}}, institution = {WWF International}, year = {2025}, month = jan, url = {https://www.worldwildlife.org/documents/311/4x703tqgx_WWF_Transparent_2024.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }