NATURE-POSITIVE BUSINESS

The fact sheet defines 'nature-positive' as halting and reversing nature loss from 2020 levels by 2030. It argues that shifting to sustainable business models can unlock US$10.1 trillion in annual opportunities by 2030. WWF focuses on four key sectors: seafood, where it partners with nearly 80 companies covering 30% of global wild capture harvest; marine renewables, which are essential for decarbonization but must protect habitats; shipping, which handles 90% of world trade but threatens marine mammals; and coastal development, which often degrades ecosystems. The approach combines nature-positive strategies with blue financing to shift capital away from harmful activities toward sustainable pathways.

• Nature-positive business is defined as the process of halting and reversing nature loss, measured against 2020 levels, with the goal that by 2030 nature is visibly and measurably recovering through increased health, abundance, diversity, and resilience of ecosystems, populations, and species.
• Adopting nature-positive business models presents a significant economic opportunity, with the World Economic Forum estimating potential annual business opportunities of US$10.1 trillion by 2030.
• In the seafood sector, WWF partners with nearly 80 companies that have public sustainable sourcing commitments, covering more than 600 unique fisheries and representing 30% of the global wild capture harvest.
• The international shipping industry, which facilitates approximately 90% of world trade, is identified as a major threat to oceans, specifically regarding harmful spills, noise disturbance, and deadly marine mammal strikes.
• Marine renewables are critical for the global energy transition and greenhouse gas reduction, encompassing six technology avenues: floating solar, thermal gradients, ocean salinity, wind, wave, and tidal.

APA

WWF International (2022). NATURE-POSITIVE BUSINESS. https://www.worldwildlife.org/documents/632/33pklzmyrv_OM_Nature_Positive_Business.pdf

Chicago

WWF International. NATURE-POSITIVE BUSINESS. 2022. https://www.worldwildlife.org/documents/632/33pklzmyrv_OM_Nature_Positive_Business.pdf.

Wikipedia

{{cite report |author=WWF International |title=NATURE-POSITIVE BUSINESS |date=2022 |url=https://www.worldwildlife.org/documents/632/33pklzmyrv_OM_Nature_Positive_Business.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{wwfinternational2022naturepositive, author = {{WWF International}}, title = {{NATURE-POSITIVE BUSINESS}}, institution = {WWF International}, year = {2022}, url = {https://www.worldwildlife.org/documents/632/33pklzmyrv_OM_Nature_Positive_Business.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }