HONEYWELL INC. A Green Lights / ENERGY STAR Case Study

Honeywell Inc., a multinational control technology corporation, was named the 1995 Green Lights Manufacturing Ally of the Year by the US EPA. The company, which operates a Home and Building Control (H&BC) division, had been a Partner and Ally in the Green Lights program since 1991 and was the first manufacturer to commit all its US buildings to the ENERGY STAR program. The document outlines the roles of the Green Lights and ENERGY STAR programs in reducing air pollution through energy-efficient lighting and facility upgrades. It details the communication challenge faced by Jim Wolf, who must decide between low-cost internal communications, trade journal advertising, or expensive national newspaper campaigns to leverage the award for corporate image and market growth.

• Honeywell Inc. is a multinational corporation specializing in control technology with three main divisions: Home and Building Control (H&BC), Industrial Control, and Space and Aviation Control, reporting 1995 sales of $6.7 billion.
• The EPA's Green Lights Program, launched in 1991, is a voluntary initiative to reduce air pollution by encouraging the replacement of office lighting with energy-efficient alternatives, provided the investments are financially sound (typically a minimum internal rate of return of 20%).
• The ENERGY STAR Buildings Program builds on the Green Lights foundation, utilizing a five-stage process for comprehensive facility upgrades, including air-handling systems and heating/cooling plants, focusing only on profitable improvements.
• Honeywell's involvement in these programs included being a Partner and Ally in Green Lights since 1991 and becoming the first manufacturer to commit all its U.S. buildings to the ENERGY STAR program.
• The EPA recognized Honeywell as the 1995 Green Lights Manufacturing Ally of the Year for its contributions to promoting energy-efficient lighting.
• Honeywell evaluated three primary marketing options for publicizing the award: a passive internal/external campaign costing approximately $25,000; trade journal ads costing approximately $15,000 to reach 100,000 readers; and national newspaper ads costing approximately $100,000 to reach 2.5 million people.

APA

World Resources Institute (n.d.). HONEYWELL INC. A Green Lights / ENERGY STAR Case Study. https://pdf.wri.org/bell/case_1-56973-145-4_full_version_english.pdf

Chicago

World Resources Institute. HONEYWELL INC. A Green Lights / ENERGY STAR Case Study. n.d. https://pdf.wri.org/bell/case_1-56973-145-4_full_version_english.pdf.

Wikipedia

{{cite report |author=World Resources Institute |title=HONEYWELL INC. A Green Lights / ENERGY STAR Case Study |url=https://pdf.wri.org/bell/case_1-56973-145-4_full_version_english.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{worldresourcesinstitutendhoneywell, author = {{World Resources Institute}}, title = {{HONEYWELL INC. A Green Lights / ENERGY STAR Case Study}}, institution = {World Resources Institute}, url = {https://pdf.wri.org/bell/case_1-56973-145-4_full_version_english.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }