esr_case_study_yves_rocher-a9ba14be45622891.pdf

This case study describes how the French cosmetics company Yves Rocher used the Corporate Ecosystem Services Review (ESR) framework in 2009 to develop a corporate-wide biodiversity strategy. The process led to the creation of an action plan focused on supply chain resilience, facility management, and customer communication to secure raw material inputs and enhance brand value.

• Yves Rocher implemented the Corporate Ecosystem Services Review (ESR) in 2009 to create a biodiversity strategy that complements existing climate, energy, and water efforts. The process involved a steering committee with representatives from operations, communications, marketing, research, and purchasing, as well as shareholders, and was supported by the French nonprofits Dervenn and INSPIRE Institut.
• To mitigate supply chain risks and ensure the long-term viability of suppliers, Yves Rocher created a new supply chain management position to develop a database tracking cultivation practices and ecosystem/social impacts. This allows the company to identify "hot spots" for improving environmental conditions and supplier economic well-being.
• In northwestern Madagascar, Yves Rocher has established cooperatives to sustainably produce saro (Cinnamosma fragrans), a rare native plant. The company funds native forest restoration projects that integrate saro and other local tree species, allocating approximately €20,000 (half of its saro sales purchase) to these efforts last year.
• The company applied ESR findings to its own land management, which includes 55 hectares of organic flowers and three manufacturing facilities. At its flagship sites in La Gacilly, Yves Rocher has eliminated chemical inputs and mowing to improve local species habitat and reduce maintenance costs.
• Yves Rocher is leveraging its dependence on plant-derived ingredients to increase its brand premium by improving communications about product origins and sustainability. This includes committing a portion of sales to the United Nations’ Billion Tree Campaign and sharing volunteer opportunities on packaging.

APA

World Resources Institute (n.d.). esr_case_study_yves_rocher-a9ba14be45622891.pdf. https://wriorg.s3.amazonaws.com/s3fs-public/esr_case_study_yves_rocher.pdf

Chicago

World Resources Institute. esr_case_study_yves_rocher-a9ba14be45622891.pdf. n.d. https://wriorg.s3.amazonaws.com/s3fs-public/esr_case_study_yves_rocher.pdf.

Wikipedia

{{cite report |author=World Resources Institute |title=esr_case_study_yves_rocher-a9ba14be45622891.pdf |url=https://wriorg.s3.amazonaws.com/s3fs-public/esr_case_study_yves_rocher.pdf |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{worldresourcesinstitutendesrcasestudyyvesrochera9ba14be45622891pdf, author = {{World Resources Institute}}, title = {{esr\_case\_study\_yves\_rocher-a9ba14be45622891.pdf}}, institution = {World Resources Institute}, url = {https://wriorg.s3.amazonaws.com/s3fs-public/esr_case_study_yves_rocher.pdf}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }