ESPRIT INTERNATIONAL

This abstract describes a case study regarding Esprit International's 'Ecollection', an environmentally sensitive women's clothing line. The narrative focuses on the tension between the company's values of social responsibility and the commercial pressures of a competitive fashion industry, as the Ecollection team prepares to present first-season performance results to skeptical Division Heads.

• Esprit International launched 'Ecollection', a women's clothing line designed to be environmentally sensitive, which was supported by the company's founders but viewed with skepticism by Division Heads responsible for the bottom line regarding its manufacturing and marketing processes.
• The Ecollection department faced the challenge of aligning the line's performance and strategy with Esprit's overall marketing strategy following the first season's results, occurring within a fashion industry described as highly competitive and recently depressed.

APA

World Resources Institute (n.d.). ESPRIT INTERNATIONAL. https://pdf.wri.org/bell/abstracts/case_1-56973-143-8_abstract_version_english.pdf

Chicago

World Resources Institute. ESPRIT INTERNATIONAL. n.d. https://pdf.wri.org/bell/abstracts/case_1-56973-143-8_abstract_version_english.pdf.

Wikipedia

{{cite report |author=World Resources Institute |title=ESPRIT INTERNATIONAL |url=https://pdf.wri.org/bell/abstracts/case_1-56973-143-8_abstract_version_english.pdf |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{worldresourcesinstitutendesprit, author = {{World Resources Institute}}, title = {{ESPRIT INTERNATIONAL}}, institution = {World Resources Institute}, url = {https://pdf.wri.org/bell/abstracts/case_1-56973-143-8_abstract_version_english.pdf}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }