ESPRIT INTERNATIONAL

The document outlines a scenario at Esprit International where the Ecollection department, responsible for an environmentally sensitive clothing line, must develop a plan for the fall season to address skepticism from Division Heads regarding its manufacturing and marketing processes and its impact on the bottom line.

• Esprit International launched 'Ecollection', a women's clothing line designed to be environmentally sensitive, which received support from the company's founders.
• Despite founder support, Esprit's Division Heads, who are responsible for the company's bottom line, expressed skepticism concerning the marketing and manufacturing processes used for the Ecollection line.
• The Ecollection department was tasked with creating a plan for the fall season to ensure the line aligned with the broader marketing strategy of Esprit.

APA

World Resources Institute (n.d.). ESPRIT INTERNATIONAL. https://pdf.wri.org/bell/abstracts/case_1-56973-143-8_abstract_version_english.pdf

Chicago

World Resources Institute. ESPRIT INTERNATIONAL. n.d. https://pdf.wri.org/bell/abstracts/case_1-56973-143-8_abstract_version_english.pdf.

Wikipedia

{{cite report |author=World Resources Institute |title=ESPRIT INTERNATIONAL |url=https://pdf.wri.org/bell/abstracts/case_1-56973-143-8_abstract_version_english.pdf |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{worldresourcesinstitutendesprit, author = {{World Resources Institute}}, title = {{ESPRIT INTERNATIONAL}}, institution = {World Resources Institute}, url = {https://pdf.wri.org/bell/abstracts/case_1-56973-143-8_abstract_version_english.pdf}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }