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Richard Branson and B Team leaders advocate for a global commitment to net-zero greenhouse-gas emissions by 2050, arguing that this target is necessary to avoid the most catastrophic consequences of climate change. The statement calls for a meaningful price on carbon and the redirection of fossil fuel subsidies toward renewables, emphasizing that bold government commitments in Paris will drive business innovation and investment.

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  • The authors call for three specific global actions to tackle climate change: a commitment to net-zero greenhouse-gas emissions by 2050, the implementation of an effective price on carbon, and the shifting of subsidies from fossil fuels to renewables.
  • The call for a 2050 net-zero target is based on IPCC assessments indicating that achieving net zero by 2071 only offers a 66 percent probability of limiting global warming to the 2°C threshold.
  • The statement argues that bold climate action can simultaneously benefit the planet and the economy by unleashing business power and lifting millions of people out of poverty.

Cite the original document

APA
Branson, R. (2015). Calling for net-zero greenhouse-gas emissions by 2050. We Mean Business Coalition. https://www.wemeanbusinesscoalition.org/blog/calling-for-net-zero-greenhouse-gas-emissions-by-2050/
Chicago
Branson, Richard. Calling for net-zero greenhouse-gas emissions by 2050. We Mean Business Coalition, 2015. https://www.wemeanbusinesscoalition.org/blog/calling-for-net-zero-greenhouse-gas-emissions-by-2050/.
Wikipedia
{{cite press release |last1=Branson |first1=Richard |title=Calling for net-zero greenhouse-gas emissions by 2050 |publisher=We Mean Business Coalition |date=5 February 2015 |url=https://www.wemeanbusinesscoalition.org/blog/calling-for-net-zero-greenhouse-gas-emissions-by-2050/ |access-date=23 October 2026 |via=Climate Insights Directory}}
BibTeX
@misc{branson2015calling, author = {Branson, Richard}, title = {{Calling for net-zero greenhouse-gas emissions by 2050}}, publisher = {We Mean Business Coalition}, year = {2015}, month = feb, url = {https://www.wemeanbusinesscoalition.org/blog/calling-for-net-zero-greenhouse-gas-emissions-by-2050/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }

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