Fight climate change, make money

The B Team calls for a global net zero greenhouse gas emissions target by 2050 to be codified in the Paris climate agreement, arguing that such a clear market signal would drive investment in low-carbon infrastructure and renewable energy while mitigating catastrophic economic and environmental risks.

• The B Team urges policymakers to set a global target of net zero greenhouse gas emissions by 2050 within the Paris climate agreement, arguing that the Intergovernmental Panel on Climate Change's timeline of reaching net zero by the end of the century offers only a 66% chance of preventing 2˚ C of warming.
• Codifying a net zero goal into an international agreement would provide a strong market signal, encouraging businesses to develop profitable, competitive strategies to limit emissions, increase efficiency, and utilize offsets.
• Transitioning to low-carbon infrastructure is presented as a viable economic path; while an estimated $90 trillion will be spent on global infrastructure over the next 15 years, economists estimate that switching to a fully low-carbon model would only increase costs by 4.5%.
• The authors assert that renewable energy is becoming increasingly cost-competitive with fossil fuels, and that proactive climate policy reduces the financial risks posed to business bottom lines by climate change.

APA

Branson, R., & Polman, P. (2015). Fight climate change, make money. We Mean Business Coalition. https://www.wemeanbusinesscoalition.org/blog/fight-climate-change-make-money/

Chicago

Branson, Richard, and Paul Polman. Fight climate change, make money. We Mean Business Coalition, 2015. https://www.wemeanbusinesscoalition.org/blog/fight-climate-change-make-money/.

Wikipedia

{{cite press release |last1=Branson |first1=Richard |last2=Polman |first2=Paul |title=Fight climate change, make money |publisher=We Mean Business Coalition |date=19 February 2015 |url=https://www.wemeanbusinesscoalition.org/blog/fight-climate-change-make-money/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{branson2015fight, author = {Branson, Richard and Polman, Paul}, title = {{Fight climate change, make money}}, publisher = {We Mean Business Coalition}, year = {2015}, month = feb, url = {https://www.wemeanbusinesscoalition.org/blog/fight-climate-change-make-money/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }