Industry Agenda Norms and Values in Digital Media

The World Economic Forum report proposes a set of shared principles for the creative and information economy to bridge the gap between creators, consumers, and regulators in the digital era. Through workshops in the UK and Indonesia, the report highlights a tension between traditional IP enforcement and evolving digital sharing cultures. In the UK, the focus is on updating policy frameworks and business models, while in Indonesia, the challenge is establishing basic IP awareness and infrastructure within a strong culture of free sharing. The report concludes that government regulation alone is insufficient and that global and local collaboration is necessary to create sustainable business models for creative works.

• The World Economic Forum developed seven 'Principles for the Creative and Information Economy in the Digital Age' to provide common ground for stakeholders with divergent interests. These principles include fostering and rewarding creativity, building an ecosystem for innovation, expanding access to content, informing users about ownership rights, giving creators control and choice, enabling people to be creators, and strengthening global collaboration.
• There is a significant gap between consumer belief in the necessity of creator control and their perception of how current laws function. In the UK, nearly half of surveyed respondents believe laws should give creators control over their work, but only 17% believe current laws function well.
• In the United Kingdom, the government has attempted to update IP frameworks through the Hargreaves Review and the Digital Economy Act (DEA). However, the DEA's notice-sending system faced significant opposition from consumer groups and ISPs over human rights concerns regarding the potential disconnection of repeat offenders from the Internet.
• Indonesia exhibits a strong digital sharing culture and a widespread belief that online content should be free, with consumers three times more likely than those in the UK to hold this view. Furthermore, there is a profound lack of awareness regarding intellectual property concepts among the general population and some media professionals.
• Due to the lack of formal IP protection and the prevalence of physical piracy in Indonesia, creators have developed unconventional monetization models. Examples include bundling music CDs with Kentucky Fried Chicken meals and offering songs as paid playback music for mobile phone callers.
• The report identifies structural and regulatory barriers in Indonesia that hinder the media industry, including the absence of scalable online payment systems, unreliable policy environments (such as a previously enacted high tax on in-theatre licenses), and fragmented responsibility across multiple government ministries.
• Successful multistakeholder dialogues on IP require specific framing techniques, such as avoiding divisive default vocabulary like 'copyright', starting with agreed-upon societal goals, and using role-playing to help participants understand opposing viewpoints.

APA

World Economic Forum (2014). Industry Agenda Norms and Values in Digital Media. http://www3.weforum.org/docs/WEF_RethinkingIntellectualProperty_DigitalAge_Report_2014.pdf

Chicago

World Economic Forum. Industry Agenda Norms and Values in Digital Media. 2014. http://www3.weforum.org/docs/WEF_RethinkingIntellectualProperty_DigitalAge_Report_2014.pdf.

Wikipedia

{{cite report |author=World Economic Forum |title=Industry Agenda Norms and Values in Digital Media |date=January 2014 |url=http://www3.weforum.org/docs/WEF_RethinkingIntellectualProperty_DigitalAge_Report_2014.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{worldeconomicforum2014industry, author = {{World Economic Forum}}, title = {{Industry Agenda Norms and Values in Digital Media}}, institution = {World Economic Forum}, year = {2014}, month = jan, url = {http://www3.weforum.org/docs/WEF_RethinkingIntellectualProperty_DigitalAge_Report_2014.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }