Emerging Best Practices of Chinese Globalizers: Develop the Innovation Models

The report identifies a dual-path framework where Chinese companies either use domestic innovation to enter global markets or leverage global resources to improve their innovation. It highlights that 'globalization champions' outperform peers by making innovation a strategic priority, tailoring strategies to local markets, and implementing high levels of employee localization and operational empowerment in overseas offices.

• Chinese outward foreign direct investment (FDI) grew significantly from $88 billion in 2012 to $108 billion in 2013, and reached $116 billion in 2014.
• The research establishes a dual-path framework for the interplay between innovation and globalization: Path 1 involves using innovation advantages to become successful globalizers, while Path 2 involves using successful globalization to enable better innovation.
• Chinese companies exhibit different innovation strategies domestically versus overseas; while 29% are 'Need Seekers' (first movers) in China, they are more cautious globally, with 38% adopting a 'Market Readers' (second mover) strategy in overseas markets.
• Globalization 'champions' demonstrate significantly higher rates of employee localization than other Chinese globalizers; over a third of champions report that 50% or more of their overseas employees are local, compared to only 5% of other globalizers.
• Successful Chinese globalizers prioritize a broader range of innovation beyond products, with approximately 90% of champions focusing on product innovation and 81% on business-model innovation in overseas markets.
• Champions are more likely to standardize innovation procedures and empower local teams; for example, Perfect World treats overseas branches as independent local firms with sufficient decision rights.

APA

World Economic Forum (2015). Emerging Best Practices of Chinese Globalizers: Develop the Innovation Models. http://www3.weforum.org/docs/WEF_Chinese Globalizers_2015_EN.pdf

Chicago

World Economic Forum. Emerging Best Practices of Chinese Globalizers: Develop the Innovation Models. 2015. http://www3.weforum.org/docs/WEF_Chinese Globalizers_2015_EN.pdf.

Wikipedia

{{cite report |author=World Economic Forum |title=Emerging Best Practices of Chinese Globalizers: Develop the Innovation Models |date=March 2015 |url=http://www3.weforum.org/docs/WEF_Chinese Globalizers_2015_EN.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{worldeconomicforum2015emerging, author = {{World Economic Forum}}, title = {{Emerging Best Practices of Chinese Globalizers: Develop the Innovation Models}}, institution = {World Economic Forum}, year = {2015}, month = mar, url = {http://www3.weforum.org/docs/WEF_Chinese Globalizers_2015_EN.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }