Passion fruit, partnerships and a new approach to agriculture

The authors, CEOs of Walmart and Yara, advocate for the New Vision for Agriculture, a global network aiming to increase food security and reduce poverty and emissions by 20% by 2020. They highlight specific projects, such as passion fruit production in Kenya and maize farming in Ghana, to demonstrate how partnerships between corporations, nonprofits, and farmers can increase yields and incomes.

• The New Vision for Agriculture initiative, established in 2009, aims to achieve a 20% increase in food security and a 20% reduction in both poverty and greenhouse gas (GHG) emissions by the year 2020.
• A partnership involving Walmart's UK retailer Asda, importer IPL, and nonprofit TechnoServe has supported 400 small farmers in Kenya producing yellow passion fruit, resulting in an average increase of 21% in total farm income.
• The Ghana Grains Partnership, specifically the Masara N’Arziki association for maize growers supported by Yara Ghana, has enabled over 9,000 farmers to triple their income and quadruple their yields through access to credit for seeds and fertilizers, professional training, and guaranteed off-take.
• Across 16 countries in Africa, Asia, and Latin America, the New Vision for Agriculture has reached over 3.6 million farmers, leading to crop yield increases between 12% and 75% and the adoption of improved technologies across more than 200,000 hectares.
• In Asia, the initiative has contributed to farmer income growth ranging from 10% to 75%, depending on the specific commodity.

APA

Cheesewright, D., & Kvidal, T. (2015). Passion fruit, partnerships and a new approach to agriculture. World Economic Forum. https://www.weforum.org/stories/food-water-air/passion-fruit-partnerships-and-a-new-approach-to-agriculture/

Chicago

Cheesewright, David, and Torgeir Kvidal. Passion fruit, partnerships and a new approach to agriculture. World Economic Forum, 2015. https://www.weforum.org/stories/food-water-air/passion-fruit-partnerships-and-a-new-approach-to-agriculture/.

Wikipedia

{{cite press release |last1=Cheesewright |first1=David |last2=Kvidal |first2=Torgeir |title=Passion fruit, partnerships and a new approach to agriculture |publisher=World Economic Forum |date=21 January 2015 |url=https://www.weforum.org/stories/food-water-air/passion-fruit-partnerships-and-a-new-approach-to-agriculture/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{cheesewright2015passion, author = {Cheesewright, David and Kvidal, Torgeir}, title = {{Passion fruit, partnerships and a new approach to agriculture}}, publisher = {World Economic Forum}, year = {2015}, month = jan, url = {https://www.weforum.org/stories/food-water-air/passion-fruit-partnerships-and-a-new-approach-to-agriculture/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }