Net zero means trusting partners you haven’t met and technology that doesn’t yet exist

The author outlines a strategy to reach net-zero emissions by 2040, emphasizing that 90% of the company's emissions occur within its value chain and are therefore outside its direct control. The approach relies on strengthening existing supply chain partnerships, investing in circular economy technologies like recycled PET, and piloting innovations such as direct air capture of CO2 in Switzerland. To bridge existing technology gaps, the company is engaging with startups through a €100,000 challenge with Rainmaking to find scalable packaging solutions.

• The most significant obstacle to the company's net-zero goal is that 90% of its emissions are generated within the value chain and are consequently outside the company's direct control.
• The company has committed to reducing emissions across its entire value chain to net zero by 2040, having already halved its direct emissions over the previous decade using science-based targets.
• Current sustainability initiatives include the use of 100% recycled PET bottles, the implementation of a KeelClip™ paperboard solution for can multipacks in most European markets, and a plant in Poland that converts recycled PET flakes into food-grade preforms.
• In Switzerland, the company is piloting a world-first innovation with Climeworks at its Hinwil plant to capture CO2 from the air and refine it for use in carbonating sparkling water.
• To discover scalable packaging and collection technologies, the company launched a €100,000 startup challenge in collaboration with the international accelerator Rainmaking.

APA

Bogdanovic, Z. (2022). Net zero means trusting partners you haven’t met and technology that doesn’t yet exist. World Economic Forum. https://www.weforum.org/stories/energy-transition/net-zero-trust-partnership/

Chicago

Bogdanovic, Zoran. Net zero means trusting partners you haven’t met and technology that doesn’t yet exist. World Economic Forum, 2022. https://www.weforum.org/stories/energy-transition/net-zero-trust-partnership/.

Wikipedia

{{cite press release |last1=Bogdanovic |first1=Zoran |title=Net zero means trusting partners you haven’t met and technology that doesn’t yet exist |publisher=World Economic Forum |date=18 January 2022 |url=https://www.weforum.org/stories/energy-transition/net-zero-trust-partnership/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{bogdanovic2022net, author = {Bogdanovic, Zoran}, title = {{Net zero means trusting partners you haven’t met and technology that doesn’t yet exist}}, publisher = {World Economic Forum}, year = {2022}, month = jan, url = {https://www.weforum.org/stories/energy-transition/net-zero-trust-partnership/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }