7 tips for communicating nature-positive ambition

The guide defines nature-positive action as reversing biodiversity declines and building ecosystem resilience, noting that while companies cannot be nature-positive themselves, they can contribute to this societal goal. It outlines seven communication principles: ensuring accountability to communities, practicing inclusive communication with diverse groups, avoiding greenwashing through third-party verification and transparency, avoiding 'greenhushing' to inspire collective action, engaging with critics for improvement, ensuring internal alignment across departments, and emphasizing collective partnerships and global frameworks like the Global Biodiversity Framework.

• Nature-positive action is defined as moving beyond the reduction of negative impacts to actively reversing biodiversity declines through restoration and increasing the resilience of natural resources and ecosystems.
• Companies cannot be nature-positive in isolation but can contribute to a broader societal and economic goal; such claims must be supported by time-bound, measurable commitments to biodiversity using disclosure frameworks or specific tools.
• Greenwashing—making unverifiable or exaggerated claims about nature—often results from under-resourced communication strategies rather than malice, and it can be mitigated through transparency, monitoring data, and third-party verification.
• The trend of 'greenhushing,' where companies hide nature projects to avoid scrutiny, is discouraged because it erodes trust and undermines collective action.
• Effective nature-positive communication should be inclusive of diverse perspectives, including women, young people, local communities, and Indigenous peoples, and should align with global frameworks such as the Global Biodiversity Framework.

APA

Forum, J. M. E. P. W. E. (2023). 7 tips for communicating nature-positive ambition. World Economic Forum. https://www.weforum.org/stories/climate-action/7-tips-for-communicating-nature-positive-ambition/

Chicago

Forum, Joel Makower, Emily Poyser, World Economic. 7 tips for communicating nature-positive ambition. World Economic Forum, 2023. https://www.weforum.org/stories/climate-action/7-tips-for-communicating-nature-positive-ambition/.

Wikipedia

{{cite report |last1=Forum |first1=Joel Makower, Emily Poyser, World Economic |title=7 tips for communicating nature-positive ambition |publisher=World Economic Forum |date=4 September 2023 |url=https://www.weforum.org/stories/climate-action/7-tips-for-communicating-nature-positive-ambition/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{forum2023tips, author = {Forum, Joel Makower, Emily Poyser, World Economic}, title = {{7 tips for communicating nature-positive ambition}}, institution = {World Economic Forum}, year = {2023}, month = sep, url = {https://www.weforum.org/stories/climate-action/7-tips-for-communicating-nature-positive-ambition/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }