This is how we can design a more sustainable digital economy

The author advocates for a collaborative approach to climate action, highlighting the Priceless Planet Coalition's goal to restore 100 million trees in five years. The text emphasizes the need for public-private partnerships, the use of technology to educate consumers on carbon footprints, and the transition of sustainability from a CSR function to an integral part of business strategy.

• To effectively address the climate crisis, businesses should avoid fragmented, small-scale efforts and instead form coalitions to deliver long-term commitments. An example is the Priceless Planet Coalition, which includes over 40 major finance and commerce entities aiming to restore 100 million trees within five years in support of the 1t.org platform.
• Consumer behavior is shifting toward sustainability, particularly among Generation Z, where two-thirds prefer sustainable brands and nearly three-quarters are willing to pay a premium for sustainable products. Overall, two-thirds of adults across 28 countries have altered their consumer behavior due to climate concerns.
• Digital economy companies can leverage technology to drive climate action by educating users on the carbon footprint of their spending, as seen in a partnership with the fintech startup Doconomy, and by simplifying donations or the use of reward points for reforestation.
• Sustainability must evolve from being the sole responsibility of Corporate Social Responsibility (CSR) teams to becoming an integral part of a company's core business fabric and authentic operations.

APA

Lambert, J. (2020). This is how we can design a more sustainable digital economy. World Economic Forum. https://www.weforum.org/stories/nature-and-biodiversity/this-is-how-we-can-design-a-more-sustainable-digital-economy/

Chicago

Lambert, Jorn. This is how we can design a more sustainable digital economy. World Economic Forum, 2020. https://www.weforum.org/stories/nature-and-biodiversity/this-is-how-we-can-design-a-more-sustainable-digital-economy/.

Wikipedia

{{cite press release |last1=Lambert |first1=Jorn |title=This is how we can design a more sustainable digital economy |publisher=World Economic Forum |date=11 November 2020 |url=https://www.weforum.org/stories/nature-and-biodiversity/this-is-how-we-can-design-a-more-sustainable-digital-economy/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{lambert2020this, author = {Lambert, Jorn}, title = {{This is how we can design a more sustainable digital economy}}, publisher = {World Economic Forum}, year = {2020}, month = nov, url = {https://www.weforum.org/stories/nature-and-biodiversity/this-is-how-we-can-design-a-more-sustainable-digital-economy/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }