This Asia-based global beverage giant is going circular

Suntory has committed to achieving 100% sustainability for its PET bottles by 2030. The company's '2R+B' strategy focuses on reducing plastic use, implementing bottle-to-bottle mechanical recycling, and developing bio-based plastics. Key innovations include the FtoP Direct Recycle Technology, which reduces carbon emissions by 25% compared to previous processes and over 60% compared to petroleum-based preforms. Suntory also highlights Japan's high PET bottle collection rate of over 90% as a model for global collaboration involving industry, government, and consumers.

• Suntory aims for 100% sustainability of its PET bottles by 2030, utilizing recycling and plant-based materials.
• The company's '2R+B' strategy focuses on reducing PET usage, recycling, and using bio-based materials. This includes using the lightest plastic bottle in Japan for the Tennensui water brand.
• Suntory developed the FtoP Direct Recycle Technology for PET-preform manufacturing, which reduces carbon emissions by 25% over previous processes and by more than 60% compared to petroleum-based PET preforms.
• Through a partnership with US-based Anellotech, Suntory intends to introduce 100% bio-based plastic bottles into its supply chain in 2023.
• In Japan, collaborative efforts between industry, government, municipalities, and consumers result in an annual collection rate of over 90% for PET bottles.

APA

Niinami, T. (2020). This Asia-based global beverage giant is going circular. World Economic Forum. https://www.weforum.org/stories/circular-economy/one-of-asia-biggest-beverage-companies-is-going-circular/

Chicago

Niinami, Tak. This Asia-based global beverage giant is going circular. World Economic Forum, 2020. https://www.weforum.org/stories/circular-economy/one-of-asia-biggest-beverage-companies-is-going-circular/.

Wikipedia

{{cite press release |last1=Niinami |first1=Tak |title=This Asia-based global beverage giant is going circular |publisher=World Economic Forum |date=14 January 2020 |url=https://www.weforum.org/stories/circular-economy/one-of-asia-biggest-beverage-companies-is-going-circular/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{niinami2020this, author = {Niinami, Tak}, title = {{This Asia-based global beverage giant is going circular}}, publisher = {World Economic Forum}, year = {2020}, month = jan, url = {https://www.weforum.org/stories/circular-economy/one-of-asia-biggest-beverage-companies-is-going-circular/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }