Trousse d’apprentissage pour un journalisme éthique dans le domaine du genre et des politiques au sein des médias
Summary
The document is a learning kit designed to promote ethical journalism by integrating a gender perspective into news content. It argues that media often reinforce sexist stereotypes and marginalize women, as evidenced by the Global Media Monitoring Project (GMMP), which found that women constituted only 24% of people seen, heard, or spoken about in the news in 2010. The guide proposes the adoption of comprehensive gender codes and practical guidelines to ensure a more equitable representation of all genders. It includes case studies from Canada, Tanzania, and the Inter Press Service (IPS) to demonstrate how institutional policies and targeted reporting projects can increase the visibility and voice of women, particularly in high-priority news areas like politics and economics.
Key insights
- The 2010 Global Media Monitoring Project (GMMP) found that women are significantly underrepresented in news content, making up only 24% of the people seen, heard, or spoken about.
- Women's visibility in the news tends to decrease as the perceived 'news value' of the topic increases; they are most visible in social/legal and science/health stories but least visible in politics and government.
- Despite a slight increase in female presence in news, the vast majority of reports continue to reinforce gender stereotypes rather than challenge them.
- Gender disparities persist in online news, where women represent 23% of subjects, and only 4% of internet reports challenge gender stereotypes, compared to 6% in traditional media.
- The document identifies five levels of gender integration in media codes, ranging from 'simple/basic' (vague references to human rights) to 'elaborate' (clear prescriptions based on professional responsibilities).
- A significant gap exists between the existence of gender-related clauses in media codes and the awareness of these codes among practitioners, suggesting a failure in dissemination and institutional commitment.
- In Canada, the transition from the 1990 Code on Sexual Stereotypes to the 2008 Equitable Representation Code expanded the scope to include negative representations based on race, ethnicity, religion, and disability.
- The Media Council of Tanzania (MCT) developed a Gender Media Code in 2009 to address issues such as the confinement of women to administrative roles and the lack of female sources in non-specialized news.
- The Inter Press Service (IPS) project 'Communicating for Change' successfully increased female sources in its reporting, with women dominating as news subjects at rates of 94% in 2009 and 73% in 2010.
- Natural and nuclear disasters have distinct gender-based impacts; for example, women are more susceptible to radiation-induced cancer and reproductive health issues, yet media coverage often ignores these sex-specific ramifications.
Cite the original document
- APA
- Joseph, A., Macharia, S., Cross, K., Hemedi, G. M., Zaccaro, S., Gabioud, M., Florentin, C., Kakuchi, S., Rolls, S. B., & Ran, M. (2012). Trousse d’apprentissage pour un journalisme éthique dans le domaine du genre et des politiques au sein des médias. World Association for Christian Communication. https://new.waccglobal.org/wp-content/uploads/wacc-global/Images/highlights/ifj/learning-resource-kit-book-1-fr.pdf
- Chicago
- Joseph, Ammu, Sarah Macharia, Kathleen Cross, Gladness Munuo Hemedi, Sabina Zaccaro, Marcela Gabioud, Claudia Florentin, et al. Trousse d’apprentissage pour un journalisme éthique dans le domaine du genre et des politiques au sein des médias. World Association for Christian Communication, 2012. https://new.waccglobal.org/wp-content/uploads/wacc-global/Images/highlights/ifj/learning-resource-kit-book-1-fr.pdf.
- Wikipedia
- {{cite report |last1=Joseph |first1=Ammu |last2=Macharia |first2=Sarah |last3=Cross |first3=Kathleen |last4=Hemedi |first4=Gladness Munuo |last5=Zaccaro |first5=Sabina |last6=Gabioud |first6=Marcela |last7=Florentin |first7=Claudia |last8=Kakuchi |first8=Suvendrini |last9=Rolls |first9=Sharon Bhagwan |display-authors=etal |title=Trousse d’apprentissage pour un journalisme éthique dans le domaine du genre et des politiques au sein des médias |publisher=World Association for Christian Communication |date=2012 |url=https://new.waccglobal.org/wp-content/uploads/wacc-global/Images/highlights/ifj/learning-resource-kit-book-1-fr.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}
- BibTeX
- @techreport{joseph2012trousse, author = {Joseph, Ammu and Macharia, Sarah and Cross, Kathleen and Hemedi, Gladness Munuo and Zaccaro, Sabina and Gabioud, Marcela and Florentin, Claudia and Kakuchi, Suvendrini and Rolls, Sharon Bhagwan and Ran, Mindy}, title = {{Trousse d’apprentissage pour un journalisme éthique dans le domaine du genre et des politiques au sein des médias}}, institution = {World Association for Christian Communication}, year = {2012}, url = {https://new.waccglobal.org/wp-content/uploads/wacc-global/Images/highlights/ifj/learning-resource-kit-book-1-fr.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }
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