Communication for All : Sharing WACC’s Principles

The World Association for Christian Communication (WACC) presents a revised set of seven principles that frame communication as a spiritual exercise and a tool for social justice. The document argues that communication should build community, enhance participation, and demand accountability to counter the influence of media monopolies and authoritarian structures. It advocates for 'communication rights' as fundamental human rights, emphasizing the need for media literacy and the protection of cultural diversity to empower marginalized groups and foster global connectedness.

• WACC identifies seven core guiding principles for communication: it is a spiritual exercise, builds and shapes community, enhances participation, promotes freedom and demands accountability, celebrates cultural diversity, builds connectedness, and affirms justice while challenging injustice.
• The document asserts that while social media has expanded participation, these platforms are still influenced by market logic and powerful ideological interests, necessitating a commitment to autonomy, diversity, and transparency.
• WACC warns that media and technology conglomerates, often collaborating with governments, use surveillance and control to pursue narrow ideological agendas and preserve power through deception and manipulation.
• The document advocates for communication to be recognized as a fundamental human right, which includes the necessity of media literacy programs in educational curricula to help traditional cultures navigate external influences.
• Communication is presented as a means to protect cultural identity and dignity against the homogeneity caused by globalization and the denigration of language, religion, gender, age, ethnicity, or race.
• The document highlights the urgency of developing communication skills based on human inter-connectedness to address global conflicts, including disparities between rich and poor and the challenges of climate justice.
• WACC defines 'communication rights' as the claim to public spaces and resources that allow for transparent, informed, and democratic debate, as well as unfettered access to knowledge essential for responsible citizenship.

APA

World Association for Christian Communication (n.d.). Communication for All : Sharing WACC’s Principles. https://waccglobal.org/wp-content/uploads/2019/09/Communication-for-All.pdf

Chicago

World Association for Christian Communication. Communication for All : Sharing WACC’s Principles. n.d. https://waccglobal.org/wp-content/uploads/2019/09/Communication-for-All.pdf.

Wikipedia

{{cite press release |author=World Association for Christian Communication |title=Communication for All : Sharing WACC’s Principles |url=https://waccglobal.org/wp-content/uploads/2019/09/Communication-for-All.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{worldassociationforchristiancommunicationndcommunication, author = {{World Association for Christian Communication}}, title = {{Communication for All : Sharing WACC’s Principles}}, publisher = {World Association for Christian Communication}, url = {https://waccglobal.org/wp-content/uploads/2019/09/Communication-for-All.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }