Haarlem Declaration 2024

The Haarlem Declaration 2024 is a commitment by a global community of digital media makers to deploy AI technologies in service of the public good. It outlines six core pillars: transparency and explainability, ethical data practices, information integrity, the minimization of bias and harm, the prioritization of people over technology, and the mitigation of AI's environmental impact. The document calls for human accountability, the protection of intellectual property, and the implementation of fact-checking protocols to counter misinformation. It further proposes practical actions such as the creation of an 'Ethical AI Checklist' and the production of evidence-backed research on AI's implications for media workers and information integrity.

• The declaration identifies significant risks associated with AI deployment in digital media, specifically the spread of misinformation, the loss of human editorial oversight, and the displacement of workers.
• Signatories commit to maintaining transparency regarding AI's role in decision-making and prioritize tools that offer clear explanations for data privacy and recommendations.
• To protect information integrity, the document mandates the use of fact-checking protocols for AI-generated content and the respect of intellectual property rights, opposing the use of independent media content for AI training without permission or payment.
• The framework emphasizes a 'people-first' approach to AI, asserting that technology should enhance rather than replace human creativity and expertise, and calls for governments to create guidelines that protect press freedom.
• The declaration acknowledges the environmental cost of AI, specifically its energy demands, and commits to integrating a climate lens into operational strategies to minimize carbon footprints.

APA

Rowley, S. (2025). Haarlem Declaration 2024. World Association for Christian Communication. https://waccglobal.org/haarlem-declaration-2024/

Chicago

Rowley, Saskia. Haarlem Declaration 2024. World Association for Christian Communication, 2025. https://waccglobal.org/haarlem-declaration-2024/.

Wikipedia

{{cite press release |last1=Rowley |first1=Saskia |title=Haarlem Declaration 2024 |publisher=World Association for Christian Communication |date=19 February 2025 |url=https://waccglobal.org/haarlem-declaration-2024/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{rowley2025haarlem, author = {Rowley, Saskia}, title = {{Haarlem Declaration 2024}}, publisher = {World Association for Christian Communication}, year = {2025}, month = feb, url = {https://waccglobal.org/haarlem-declaration-2024/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }