How to get the media to your event

The document outlines a process for attracting media attention to events through the creation and distribution of media advisories. It specifies that an advisory should be a one-page notice containing the event's purpose, logistics, rationale, and speaker details. The guide recommends sending these notices to local radio, newspapers, and television stations one week in advance, with a reminder the morning of the event. Additionally, it advises making follow-up phone calls the day after the initial advisory is sent and provides a sample script for these calls, using an example of a protest against a lawsuit challenging California's vehicle emissions laws.

• A media advisory should be a one-page document consisting of five core elements: a one-sentence description of the event, the date, time, and location, one to two paragraphs explaining the reason for the event, the names and titles of speakers, and the organizer's contact information.
• To maximize the chance of coverage, advisories should be sent to local media outlets one week before the event and again on the morning of the event to align with newsroom planning meetings.
• Organizers are encouraged to make follow-up phone calls to reporters the day after the initial advisory is sent to gauge interest and offer to resend the information.

APA

Union of Concerned Scientists (2007). How to get the media to your event. https://www.ucs.org/resources/getting-media-cover-your-event

Chicago

Union of Concerned Scientists. How to get the media to your event. 2007. https://www.ucs.org/resources/getting-media-cover-your-event.

Wikipedia

{{cite report |author=Union of Concerned Scientists |title=How to get the media to your event |date=1 January 2007 |url=https://www.ucs.org/resources/getting-media-cover-your-event |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{unionofconcernedscientists2007how, author = {{Union of Concerned Scientists}}, title = {{How to get the media to your event}}, institution = {Union of Concerned Scientists}, year = {2007}, month = jan, url = {https://www.ucs.org/resources/getting-media-cover-your-event}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }