The role of a workplace campaign and a carbon footprint calculator in changing environmental habits

The research examines the effectiveness of workplace campaigns and carbon footprint calculators in driving pro-environmental habit changes among employees. While such campaigns can successfully reduce carbon footprints through social support and leadership, their impact is often limited by technical issues with calculators and a failure to target specific current practices or foster a strong sense of community.

• Workplace campaigns can facilitate the reduction of employees' carbon footprints by altering their daily habits, with success heavily influenced by the company's commitment to sustainable lifestyles and the presence of strong leadership and team spirit.
• The effectiveness of carbon footprint calculators in supporting habit change is often limited because they frequently fail to provide concrete actions that give users the agency to change routines.
• Employee motivation to adopt sustainable habits was undermined by technical difficulties with the footprint calculator, a lack of community feeling, and a failure of the campaign to adequately target existing practices.

APA

Stockholm Environment Institute (2025). The role of a workplace campaign and a carbon footprint calculator in changing environmental habits. https://www.sei.org/publications/role-workplace-campaign-carbon-footprint-calculator-environmental-habits/

Chicago

Stockholm Environment Institute. The role of a workplace campaign and a carbon footprint calculator in changing environmental habits. 2025. https://www.sei.org/publications/role-workplace-campaign-carbon-footprint-calculator-environmental-habits/.

Wikipedia

{{cite report |author=Stockholm Environment Institute |title=The role of a workplace campaign and a carbon footprint calculator in changing environmental habits |date=15 May 2025 |url=https://www.sei.org/publications/role-workplace-campaign-carbon-footprint-calculator-environmental-habits/ |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{stockholmenvironmentinstitute2025role, author = {{Stockholm Environment Institute}}, title = {{The role of a workplace campaign and a carbon footprint calculator in changing environmental habits}}, institution = {Stockholm Environment Institute}, year = {2025}, month = may, url = {https://www.sei.org/publications/role-workplace-campaign-carbon-footprint-calculator-environmental-habits/}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }