The role of a workplace campaign and a carbon footprint calculator in changing environmental habits

This research paper examines the impact of workplace campaigns utilizing carbon footprint calculators on employees' pro-environmental habits, highlighting the importance of social context and corporate support in driving lifestyle changes.

• Household consumption is responsible for approximately 60% of Sweden's consumption-based climate emissions. While carbon footprint calculators are intended to increase awareness, their effectiveness in changing habits has been limited, potentially because they fail to provide concrete actions that give users agency to alter routines.
• Workplace campaigns can facilitate the reduction of employees' carbon footprints by focusing on the social context as a platform for change. Motivation was strengthened by company engagement in sustainable lifestyles, support for employees' habit formation, team spirit, and strong leadership.
• Employee motivation within these campaigns was undermined by technical issues with the footprint calculator, a lack of community feeling, and a failure to adequately target the participants' existing practices.

APA

Stockholm Environment Institute (2025). The role of a workplace campaign and a carbon footprint calculator in changing environmental habits. https://www.sei.org/publications/role-workplace-campaign-carbon-footprint-calculator-environmental-habits/

Chicago

Stockholm Environment Institute. The role of a workplace campaign and a carbon footprint calculator in changing environmental habits. 2025. https://www.sei.org/publications/role-workplace-campaign-carbon-footprint-calculator-environmental-habits/.

Wikipedia

{{cite report |author=Stockholm Environment Institute |title=The role of a workplace campaign and a carbon footprint calculator in changing environmental habits |date=15 May 2025 |url=https://www.sei.org/publications/role-workplace-campaign-carbon-footprint-calculator-environmental-habits/ |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{stockholmenvironmentinstitute2025role, author = {{Stockholm Environment Institute}}, title = {{The role of a workplace campaign and a carbon footprint calculator in changing environmental habits}}, institution = {Stockholm Environment Institute}, year = {2025}, month = may, url = {https://www.sei.org/publications/role-workplace-campaign-carbon-footprint-calculator-environmental-habits/}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }