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The document outlines ten 'Rules of Engagement' for dominant employers in single-industry towns to foster better community relations. Key recommendations include early collaboration in project design, transparency regarding corporate motives, admitting mistakes immediately without excuses, and maintaining a permanent community presence that does not directly serve company interests.

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  • Companies should employ 'front-loaded' design by collaborating with a diverse range of community members, including critics, during the early development phases of new facilities or operational changes to ensure shared ownership and reduce delays during the approval stage.
  • To build genuine trust and empathy, companies should avoid PR-driven image improvement and instead focus on being transparent corporate citizens, admitting mistakes immediately, and engaging in community activities that provide no direct benefit to the company.

Cite the original document

APA
Kinsley, M. (2000). Suggested Rules of Engagement. RMI. https://rmi.org/app/uploads/2017/05/RMI_Document_Repository_Public-Reprts_ER00-26_SuggRulesEngage.pdf
Chicago
Kinsley, Michael. Suggested Rules of Engagement. RMI, 2000. https://rmi.org/app/uploads/2017/05/RMI_Document_Repository_Public-Reprts_ER00-26_SuggRulesEngage.pdf.
Wikipedia
{{cite report |last1=Kinsley |first1=Michael |title=Suggested Rules of Engagement |publisher=RMI |date=7 February 2000 |url=https://rmi.org/app/uploads/2017/05/RMI_Document_Repository_Public-Reprts_ER00-26_SuggRulesEngage.pdf |access-date=17 August 2026 |via=Climate Insights Directory}}
BibTeX
@techreport{kinsley2000suggested, author = {Kinsley, Michael}, title = {{Suggested Rules of Engagement}}, institution = {RMI}, year = {2000}, month = feb, url = {https://rmi.org/app/uploads/2017/05/RMI_Document_Repository_Public-Reprts_ER00-26_SuggRulesEngage.pdf}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }

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