Ushering In New Mobility With User-Centered Design

The document argues that the slow adoption of new mobility—driven by autonomy, shared ride platforms, and electric powertrains—is due to imperfect technology and incomplete service packages. It suggests that integrating design thinking and mass customization into the development of physical vehicles and service offerings can unlock market potential and reduce reliance on personal vehicle ownership.

• The slow adoption of new mobility technologies, specifically autonomy, shared ride platforms, and electric powertrains, is attributed to two factors: the technologies are not yet fully perfected or available for public use, and the services do not provide a complete mobility package.
• To accelerate the reduction of personal-vehicle ownership at scale, the report advocates for the use of design thinking in the creation of service offerings and physical vehicles, as well as the implementation of mass customization.

APA

RMI (2019). Ushering In New Mobility With User-Centered Design. https://rmi.org/resources/ushering-in-new-mobility/

Chicago

RMI. Ushering In New Mobility With User-Centered Design. 2019. https://rmi.org/resources/ushering-in-new-mobility/.

Wikipedia

{{cite report |author=RMI |title=Ushering In New Mobility With User-Centered Design |date=14 February 2019 |url=https://rmi.org/resources/ushering-in-new-mobility/ |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{rmi2019ushering, author = {{RMI}}, title = {{Ushering In New Mobility With User-Centered Design}}, institution = {RMI}, year = {2019}, month = feb, url = {https://rmi.org/resources/ushering-in-new-mobility/}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }