Ushering In New Mobility With User-Centered Design

This report outlines a strategy to accelerate the adoption of new mobility technologies—specifically autonomy, shared ride platforms, and electric powertrains—by applying design thinking and mass customization to create complete mobility packages that reduce the need for personal-vehicle ownership.

• Three primary technologies—autonomy, shared ride platforms, and electric powertrains—have the potential to provide mobility that is safer, cleaner, and cheaper for all users.
• The widespread adoption of new mobility services is hindered by two main factors: the technologies are not yet fully perfected or available for public use, and the services fail to provide a comprehensive mobility package.
• To accelerate the transition away from personal-vehicle ownership, the report suggests a strategy based on applying design thinking to vehicles and services, leveraging mass customization, and demonstrating early industry applications of design.

APA

RMI (2019). Ushering In New Mobility With User-Centered Design. https://rmi.org/resources/ushering-in-new-mobility/

Chicago

RMI. Ushering In New Mobility With User-Centered Design. 2019. https://rmi.org/resources/ushering-in-new-mobility/.

Wikipedia

{{cite report |author=RMI |title=Ushering In New Mobility With User-Centered Design |date=14 February 2019 |url=https://rmi.org/resources/ushering-in-new-mobility/ |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{rmi2019ushering, author = {{RMI}}, title = {{Ushering In New Mobility With User-Centered Design}}, institution = {RMI}, year = {2019}, month = feb, url = {https://rmi.org/resources/ushering-in-new-mobility/}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }